Christine Halvorson turned a successful 25-year career as a professional writer into a career as one of the first professional bloggers in the country, and then as a social media consultant.
In 2004, Christine became the Chief Blogger for Stonyfield Farm, the world's largest organic yogurt company, where she pioneered the use of this relatively new web tool by launching the company's corporate blogs. The Stonyfield Farm blogs were the brainchild of company CEO Gary Hirshberg, who saw them as an excellent branding tool and a way to connect with the company’s loyal customer base. At Stonyfield, Chris discovered that blogging provided a personal, two-way connection with customers, one that was fundamentally different from traditional communications efforts such as e-mail newsletters, public relations, marketing and advertising messages.
In 2007, Christine founded Halvorson New Media to help other companies make the best use of new social media tools such as blogging, Facebook, and Twitter.
Prior to blogging, Christine worked as a freelance writer specializing in women's health and travel articles. She has written three non-fiction books and co-authored four more. In her spare time, she writes fiction and tries to learn Spanish.
Trained as a journalist, Christine has been a community newspaper reporter, an editor in a major publishing house, a public relations practitioner and an employee of the Minnesota Legislature where she served as a public policy specialist an advocate for women.
Kenneth M. Sheldon was formerly the West Coast Bureau Chief for Byte
Magazine, the original publication on personal computers, where he won
several awards from the Society for Technical Communications. He has
held editorial positions with a number of other computer and general
interest publications, and his freelance writing has appeared in
magazines ranging from Acoustic Guitar to The Old Farmer's Almanac. Ken
specializes in making highly technical subjects understandable to the
average reader.
