Stonyfield Farm's Blog Culture, BusinessWeek
The yogurt-maker's CEO Gary Hirshberg and Chief Blogger Christine Halvorson on how the web journals connect them to customers.
Blogging Becomes a Corporate Job, The Wall Street Journal
In its short lifespan, blogging has largely been a freewheeling exercise in online self-expression. Now it is also becoming a corporate job.
5 Questions with Christine Halvorson, Engage Corporation
Business Blog Case Study: Stonyfield Farm, Business Blog Consulting
Yogurt-flavored blogs, The Concord Monitor, Concord, NH
Stonyfield Farm is taking the lead as Granite State companies test the blogosphere waters.
Should you hire a "Chief Blogger"?, BlogWrite
"Organic Communication," Portals Magazine
Blogging enters the business world. One of the first interviews about the Stonyfield Farm blogs.
The Voice of the Blog: Jeffrey Hill interview Christine Halvorson early in the life of the Stonyfield Farm blogs.
Biz Blog Profile Series: Stonyfield Farm - Stonyfield Farm Blog "Cow"munities
(Diva Marketing) A case study of the Stonyfield Farm blogs.
Smart Woman Online: Christine from Stonyfield Farm, Lip-sticking
Businesses mull the bottom line of blogging, American Observer.
Should Your Company Blog?, Visibility Magazine